Outer Banks Media

Digital Marketing Services

• SEO

  Every business, industry and online niche are different. Certain seo solutions that work for one company may not work for another. Here at Outer Banks Media, we take the time to learn your business and what makes you different, while we perform extensive research on your market and competitors.

  Link: SEO

• Web Design (Responsive)

  At Outer Banks Media we believe there are three critical ingredients to good web design: Solid Brand Identity, Usability, and Creativity. Your website design is crucial for establishing your brand image and should be the cornerstone for your marketing efforts. You only have two seconds to convince a new visitor to stay on your site before they decide to go to your competitor’s site. Our OBX website designers will establish a strong brand, set you apart from your competition, and convert your website users into customers.

  Link: Web Design (Responsive)

• Social Media Marketing

  Facebook, Twitter, Pinterest, Instagram, StumbleUpon, Tumblr, the list can go on and on. So, which ones are important for your business and why? Outer Banks Media can help you decide which social media tools are the most appropriate for your business and most importantly for your customer.

  Link: Social Media Marketing

• Pay Per Click Advertising (PPC)

  Pay Per Click advertising includes more than just Google Adwords. Although Google may get the most press, Facebook, Bing, and Yahoo all offer pay-per-click advertising. Paid search is a good way to generate immediate and targeted traffic on a new site or to a specific landing page that advertises a special event or promotion. Paid search advertising is the first form of advertising where you can quantify the precise return on investment while monitoring the effectiveness of your advertising. Outer Banks Media PPC specialists will consult with you to learn your business, then perform extensive research on your industry and search landscape.

  Link: Pay Per Click Advertising (PPC)

• Web Development

  Web Development is constantly changing every day, almost every hour. Software development tools, applications and plugins are updated constantly, while new content management systems and software applications are released all the time. While our web designers and developers used to build sites from scratch, most of our newer sites are built in WordPress or other content management platforms. From e-commerce sites with easy to use and secure shopping carts, to real estate broker sites with full MLS search capability, our web developers are precise and committed to building and presenting a high quality web personalities (websites).

  Link: Web Development

• Reputation Management and Repair

  Bad reviews can ruin a business or brand image, especially in a resort community such as the Outer Banks of North Carolina. Online reputation management is an important task for business owners, because what others are saying about your brand, your products, services and key employees may be costing you money.

  Link: Reputation Management and Repair

• Brand Development

  Proper branding gives your company a face, personality and tangible way for people to make a connection with your business. Successful branding makes a lasting impact and positive first impression with potential customers. At Outer Banks Media we can help you develop your brand by determining your business’ mission, purpose and voice. We will then work with you to create a consistent and clear message and design. We take each individual aspect of your business into consideration as we work to develop a true corporate identity for your brand. More Than Just a Logo When most people think of branding, their first thought is a logo. Brand development dives deeper and goes beyond just the physical look and aesthetic. Another aspect of brand development is building a persona for your business with a cohesive look and feeling through slogans, copywriting, colors, fonts, icons, imagery and photography. During the brand development process, Outer Banks Media’s creative director and design team will work with your business to produce a full set of brand standards and provide guidelines for all future marketing pieces that will work best for your brand. We can also provide a full spectrum of branded elements to help round out your identity, such as signage, print collateral, packaging, marketing pieces, social media profile graphics and more. Contact Outer Banks Media to learn more about our brand development services. We’d love to assist you in turning the vision you have for your business into a reality.

• Web Design

  At Outer Banks Media we believe there are three critical ingredients to good web design: Solid Brand Identity, Usability, and Creativity. Your website design is crucial for establishing your brand image and should be the cornerstone for your marketing efforts. You only have two seconds to convince a new visitor to stay on your site before they decide to go to your competitor’s site. Our OBX website designers will establish a strong brand, set you apart from your competition, and convert your website users into customers. At Outer Banks Media, it is our passion to stay on top of technology and keep up-to-date as it rapidly changes. A strong brand and great usability are essential to online marketing, and a must to keep your web visitors engaged and loyal to your brand. We know you have specific needs for your business. We listen, learn your business, then offer specific web development and software solutions that will help streamline some of your core business processes. Take a look at some of our current and past clients in our web design portfolio to get a feel for the type of website design work we do. Website Design and Development Web design trends and development processes are constantly changing every day, almost every hour. Software development tools, web applications and plugins are updated constantly, while new web content management systems and software applications are released all the time. While our web designers and developers used to build sites from scratch, most of our newer sites are built in WordPress or other content management platforms. From e-commerce sites with easy to use shopping carts, to real estate broker sites with full MLS search capability, our web developers are precise and committed to building and presenting high quality web personalities. Responsive Website Design Responsive design is a type of web design where the design scales to fit the size of the screen it is being viewed upon. To make sense of it, responsive web design is essentially getting three sites for the price of one, a desktop site, a tablet site, and a mobile phone site. A responsive website design is not only recommended by Google and Bing for SEO, but its also the best value because all three sites are managed from the same code base, meaning you can make one change and it fixes all three websites.

• Graphic Design

  Graphic Design is an important part of giving your business its visual identity. Hiring a professional designer can give your logo or print project the extra touch it needs to catch a potential customer’s eye, or to give your business an extra polished and professional appearance. Outer Banks Media’s design team has experience working with many different industries and verticals, from fashion designers to software companies, restaurants to radio stations. They pride themselves on researching and staying on top of design trends, and applying their skills to a wide variety of projects Logos, Print and Digital Need a custom marketing piece to pass out to customers? An eye-catching trade show displays? Streamlined social media profile graphics? A branded presentation for an important marketing pitch? Outer Banks Media has you covered. Our experienced designers work extensively with both print and digital media, and can bring your ideas to life. Contact us today to discuss your design needs and how we can help you make the right impression on your customers

• Traditional Advertising

  In today’s world, the internet is king. However, traditional advertising outlets such as print, tv and radio are still alive and well, and can be an effective advertising outlet. So where to begin? With all the media buying choices, outlets and resources, it takes an experienced media buyer to help you achieve rating points that result in reaching a higher percentage of your market. Outer Banks Media has long-standing broadcast relationships from local and syndicated programming to regional and national networks. With a strategic media program in place, you will increase your brand exposure and top-of-mind awareness with your audience through radio advertising and television commercials. TV and Radio Millions of people listen to the radio or watch television every day. And we’re not just watching and listening from our car or living room! We can access our favorite channels from our tablets, phones, iPods and more. It’s an opportunity to stay informed and entertained 24-7. And with hundreds of channels to satisfy everyone on the planet, TV and radio advertising are often an obvious choice for marketers who want to get their message in front of their target audience again and again. Print Advertising STAY IN FRONT OF YOUR AUDIENCE WITH MAGAZINE ADS, NEWSPAPER ADS, AND TRADE PUBLICATION ADVERTISING. Successful marketers know when print advertising is the right activity to include in their marketing plan. Although digital marketing is increasing in popularity, you could be missing a portion of your audience if their preferred method of obtaining information is through magazines, newspapers and trade publications. For many industries like retail, hospitality, and trade-specific markets, target audiences are still driven by information they see in hard-copy print. Our creative team understands what it takes to draw attention to your brand in printed media. And our experienced media buyers know how to recommend just the right frequency to get your message noticed. We have developed strong relationships with publications in a variety of markets that enable us to obtain the best rates for your business. Learn more about putting the right media plan together for your brand. 3 Reasons to Consider Traditional Advertising There are many reasons why traditional advertising can be an effective medium in your overall marketing plan, especially when coupled with an online marketing campaign, and we can help you track the effectiveness of your chosen print advertising initiatives. Print, radio and television can be a valuable addition in reaching certain parts of your target market: 1. It’s a tangible vehicle that carries your brand and message. 2. It carries a certain level of authority and trustworthiness. 3. It expands your reach to a market segment that relies on printed resources

• Copywriting

  Clever, engaging copy is a critical part of building any brand. Whether it’s on your website, marketing materials, or ad copy, your brand’s voice should accurately reflect your image and should be consistent across all of your advertising and marketing outlets. Outer Banks Media’s copywriters are experienced in writing for a wide variety of industries and can supply copy for any platform. Whether you need someone carefully crafting your blog posts, writing engaging headlines for print ads, or creating descriptive content for your website, our team can help your business find its voice. Copywriting Services » Custom Website Copy » Blog Posts » e-Books

• Vacation Rental Marketing

  From start to finish, the vacation process begins online from finding the idea, researching options, completely planning the vacation, and booking the reservations from the internet. Web presence is critical for vacation rental companies to be found throughout the buyer’s journey. A prominent placement in search engines is gained through search engine optimization (SEO) and paid search advertising (Google Adwords, Microsoft Adcenter, and more). The number one benefit of online advertising is being able to track the results. We can help by ensuring ads reach vacationers in your target markets while measuring the return on investment of your online marketing initiatives